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mTraction Enterprise

Company Description

Affle’s mTraction Enterprise BU focuses on helping companies to go online through platform-based app development that enables thriving startups & giant enterprises to solve complex business challenges through mobility solutions. Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising.

The platform aims to enhance returns on marketing investment through contextual mobile ads and reduce digital ad fraud.